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The Devil is in the Details

Home Channel News writes... (July/August 2013)
Two brands are better than one - that's one of the ideas behind Freud America's composite-material saw-blade series, manufactured by Freud Tools under a trademark license agreement with Trex Co. The "Trex Blade" attacks the market with a double dose of branding, as well as a sharp-edged technology story.

The red color saw blade is a trademark of Freud (Freud was acquired by Bosch in 2009, but operates as a separate entity.) Recently, it became the only company that can market a red reciprocating saw blade.

PDF: Click Here
Link: http://homechannelnews.com/print/273661


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